Tuesday, 4 February 2020
The New Year saw three newspaper headlines about age. First, the revelation that over 65s will account for half of all employment growth in the next ten years– a “Job boom for older workers” boomed the Daily Express. Second, news that the fashion and beauty industry’s “shameful side lining” of older consumers could cost it £11bn over the next 20 years - illustrating the growing importance of the “silver economy”. And finally, headlines that an Oxford Don had won his age discrimination case about being made to retire at 69. Tim Whitaker is a consultant in strategic communications and public affairs and previously led communications and marketing at Director level for a range of national high profile organisations in politically sensitive areas. As a self-acknowledged junior baby boomer he’s passionate about the need for a proper policy conversation about demographic trends and the future of work.