Giving Tuesday 29th November 2022 - By Lizzy Turek

Monday, 14 November 2022

#GivingTuesday was created in 2012 in New York to encourage people to do good by volunteering time or making donations to charities. It is celebrated on the Tuesday following Thanksgiving and after the widely recognised shopping events Black Friday and Cyber Monday. Over the last decade, this has developed into a global movement that inspires millions of people to collaborate and donate time, skills and resources and celebrate generosity.

#GivingTuesday holds the world record for the most money raised online for charity in 24-hours. In 2020, £20.2 million donations on Giving Tuesday, equivalent to almost £14,000 a minute and amounted to a 43% increase from Giving Tuesday 2019 based on Visa UK data (Giving Tuesday UK: 29 November 2022).

Businesses have also used #GivingTuesday to celebrate and encourage giving and inspiring employees and customers to be a force for good. #GivingTuesday is a perfect opportunity for businesses to celebrate their corporate social responsibility and promote greater employee engagement.

Other potential benefits for businesses include:

  • Greater brand awareness.
  • Increased social media engagement.
  • Increased networking opportunities.
  • Increased donations and attract new donors.

#GivingTuesday produced 10 last minute ideas to do something and make a difference:

  1. Browse wish lists. Lots of charities create wish lists on online shopping portals or on their own website, for items that they need.
  2. Support your favourite charity or discover a new charity.Find out what your favourite charity or newly discovered charity is doing for #GivingTuesday, contact to see how you can support them. Search for charities by area and cause on the Charity Commission 
  3. Shop more. Some online shopping portals donate to charity with every purchase, like Giving Tuesday partner Give As You Live.
  4. Buy some food. Contact your local foodbank and ask if they are running low on items, pick it up the next time you are out doing your food shopping and drop it off at the foodbank.
  5. Find a campaign and write to your MP. Lots of charities need your support in raising the profile of issues that face their service users.
  6. Give some money. Make a regular donation by setting up payroll giving through Give As You Earnor a direct debit.
  7. Charity Christmas cards. Buy your Christmas cards from a charity shop this year or donate the cost of the cards and postage to the charity instead. Remember to let all your friends and family know via text message if you are not sending cards this year!
  8. Give a charity gift. Give a charity gift this year as a present, it can be anything from seeds & tools, a school pack, a kitchen starter pack, to a village well! Lots of charities such as Concern, Trócaireand Save the Children have gift options.
  9. Buy Fairtrade. Buy a gift that directly supports people in need. Lots of charities and retailers offer fairtrade items for sale, this can be anything from jewellery, food, children’s toys to homeware items.
  10. Talk about Giving Tuesday. Tell your family and friends about Giving Tuesday, challenge them to do something on the day. 

Remember to use the hashtag #GivingTuesday on social media for your giving campaigns for 29th November 2022.

Together we can make a world of difference.

Lizzy Turek

Client Research Associate

Giving Tuesday 29th November 2022 - By Lizzy Turek