The role and responsibilities of the Director of Policy and Communications

Architecture 2

Responsibilities:

The post holder, a member of the Senior Leadership Group (SLG) will be responsible for the delivery of a highly efficient and effective communications function and supporting ARB’s development through engagement, consultation management and research. You will be responsible for the ARB’s regulatory policy development and will have leadership responsibility for influencing positive change in relation to equality, diversity and inclusion. As a senior leader you will:

Role-model the ARB values and behaviours.

Maintain and develop strong working relationships with the Chair and Chief Executive and Registrar, Board and SLG and keep the Board’s Chair and Committee Chairs fully informed on a timely basis.

 

Principal responsibilities:

  1. Build ARB’s capacity and capability in evidence-based policy development utilising internal expertise as well as external research.
  2. Ensuring policies and standards are consistent across ARB and are designed to deliver ARB’s corporate strategy.
  3. Lead, develop, implement and deliver an overarching and integrated communications and engagement strategy that supports the organisation’s strategic direction and helps deliver key objectives.
  4. As part of this strategy, create and implement a digital/online media plan to develop ARB’s external website and social media presence, ensuring there are effective communication tools for the public and ARB staff.
  5. Leadership of an effective two-way engagement programme with ARB’s external stakeholders, ensuring that ARB is positioned positively amongst architects, consumers, the media and other key stakeholders.
  6. Leadership of the implementation of ARB’s EDI policies with a particular focus externally to influence a positive change in the architects’ profession, to help make it more reflective of society as a whole.
  7. Maintain and develop close and effective working relationships with the Government, consumer organisations, professional bodies for architects, the construction industry, universities and other regulatory bodies in the UK and internationally to improve the understanding of ARB’s work and its reputation among all its stakeholders.
  8. Providing leadership to the teams ensuring that a culture of continuous improvement is reflected in their work, and that there are effective performance monitoring and quality assurance mechanisms in place.
  9. Play a key role in managing ARB’s overall reputation management, policy, communications and engagement advice, through active involvement on the Chief Executive, Senior Leadership Group and when required, the Board.

 

Policy and Communications Team

ARB Policy and Communications Team

 

Person Specification

Experience

  • Senior communications leadership experience having led communications teams.
  • Strong record of high-level stakeholder engagement, including political influencers, MPs, ministers, and policy makers at a local and national level.
  • Experience of operating and influencing at board level in a large organisation and providing professional counsel and advice to CEOs, Executive Directors and Board Members.
  • Experience of running large scale consultations and policy development processes.
  • Experience of managing different research methodologies and producing evidence to support policy development.
  • Experience of successful media relations including confident handling of print and broadcast media.
  • Extensive experience of reputation and issues management strategy and implementation.
  • Demonstrable record of developing and improving both internal and external communications in a complex organisation.
  • Experience of managing and communicating large scale change programmes.
  • Demonstrable experience of using social and digital media to communicate with key audiences.
  • Experience of leading team members to help them develop and grow into their roles.

 

Key Skills

  • High degree of political skills and understanding coupled with a proactive, versatile and problemsolving approach.
  • Ability to build productive relationships with government officials, media and all other stakeholders and skills to make difficult short-term decisions that support long-term strategic aims and vision.
  • Demonstrate senior level leadership, communication, presentation skills including the ability to challenge, negotiate, persuade and influence decisions.
  • Intellect and interpersonal skills necessary to command the respect of peers, colleagues, external stakeholders and the communications team.
  • Leadership skills in providing innovative solutions that inspire and motivate others and work effectively in a complex and rapidly changing environment.
  • Evidenced skills of being a self-starter with capability of autonomous working whilst managing their own workload.
  • Highly developed organisation skills including the ability to track priorities, work to deadlines and manage their own and team’s workload, while having a flexible and adaptable approach.
  • Experienced skills of applying different research methodologies and tailoring a research approach to support different policy objectives.
  • Developed skills to analyse data to support policy development, operational performance, quality assurance and strategy development of the function.
  • Strong communicator with an emphasis of being able to communicate complex policy in an easily accessible manner.
  • Be able to effectively delegate and enable team members to thrive and develop in their roles.
  • Strong leadership skills in developing team structures, ways of working and driving high performance.
  • Excellent interpersonal skills with an ability to adapt the style to the audience.
  • Strong attention to detail and accuracy.
  • Evidenced skills in being part of a leadership team working to the corporate objectives.

 

Core Competencies

Organisational Factors

  • Enable the organisation to streamline, simplify and digitise business processes.
  • Leadership of communication and engagement across the organisation to reflect accessibility and sharing of information and collaborative working.
  • Displays a strategic and systematic approach to the planning and organisation of the function, providing high quality outputs across the organisation.
  • Manages workload independently, with the ability to react to changing and varied priorities and coordinate a range of concurrent outcomes.
  • Provides leadership and oversight to teams and activities responding to issues that are escalated with a professional and confident approach.
  • Demonstrates a resilience and flexibility to deal with changing priorities and demanding situations.
  • Actively supports and leads the corporate agenda and organisational strategy.
  • Provides leadership in closer collaboration across the organisation which acknowledges local expertise.
  • Leads opportunities for cross-team working and joint action on projects and programmes of work.
  • Agrees on standards or service and is held to account for delivery against them.
  • Is a role model in recognising differences and maximising the strengths that come from diversity.
  • Leads change by articulating a clear vision and establishes clear plans for implementing and evaluating change.
  • Builds a framework of systems and procedures so colleagues have clarity and freedom to innovate within clear boundaries.
  • Is politically astute and influential and operates effectively within a changing environment.

Service Delivery

  • Leads and contributes to a culture of continuous improvement.
  • Provides clear leadership to teams focused on the delivery of a high level of service outcomes.
  • Knows, understands and role models Nolan principles of standards in public life.
  • Leads a culture of providing a professional customer focused approach to all stakeholders.
  • Highly focused on the delivery of Board responsibilities.
  • Leadership on the delivery of robust outcomes relation to regulation.
  • Outcomes focused delivery, particularly in relation to policy development, communication and EDI.
  • Is accountable for positioning ARB so it is seen as influential in regulation.
  • Builds and maintains strong alliances and partnerships.
  • Clearly interprets and conveys the impact of policy and decision making to all stakeholders and registrants.

Communication

  • Demonstrates and applies holistic wide-angle vision.
  • High levels of diplomacy and communications skill when dealing with wide ranging colleagues, stakeholders and partners.
  • Adapts the communication style to engage with relevant audiences, in various contexts, to deliver clear outcomes.
  • Produces clear and concise written communication in a variety of formats.
  • Displays tact and professionalism at all times.
  • Engages positively showing respect and empathy.
  • Leadership of external messaging ensuring ARB’s purpose and reputation is upheld and maintained.
  • Builds commitment through communication avenues to a shared vision of the future.
  • Acquires predictive, forward insight of stakeholder positions and informs and shares across ARB.
  • Ensures effective consultation takes place with the profession, the public, government, education as required.

Personal Attributes and Expertise

  • Provides clear leadership in ensuring ARB delivers on its purpose and objectives with clear lines of accountability.
  • Effectively delegates and provides leadership to drive and develop teams.
  • Provides leadership and counsel to the Board on all policy and communication issues.
  • Develops and grows the policy and communication function with clear success goals.
  • Responsibility for performance management, coaching and support of individuals and teams.
  • Is inclusive, approachable and visible, clearly setting out expectations for delivery and performance.
  • Leads on a culture of accountability, ensuring lines of accountability are transparent and upheld.
  • Is consistent and fair in treatment of colleagues.
  • Creates an open and trusting environment for feedback and learning,
  • Works in partnership with colleagues with trust in their judgement.

Analytical Awareness

  • Strong attention to detail ensuring a high-level framework around ARB’s policy and communication function.
  • Identification of risks across the organisation with a particular focus on mitigation and management of issues.
  • Drives evidenced based policy development as an approach across ARB.
  • Provides leadership on the analysis of feedback and evidence collected as part of policy and operational development.
  • Leads improvement or development of approaches based on information intelligence, learning or evaluation.
  • Keeps up to date with developments in policy development, regulation and wider context in which ARB operates.